Writing Examples

Client 1: Pharmaceutical

Translating mRNA gene therapy into business impact

This client sought messaging for its CDMO (contract development and manufacturing company) services, focusing on the design, development, and launch support of mRNA cell/gene therapies. They were experiencing competitive pressure from newer, smaller CDMOs that promise faster timelines and greater risk assumptions for their clients.

Read the messaging storyboard here.

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Client 2: Transportation Supply Chain Finance

Helping freight brokers focus on booking freight

The goal of this message was to develop a consultative approach for the client, guiding sellers to prioritize value-added messaging when engaging with brokers. This message is intended to be adaptable for other major audiences (factor, shipper, carrier) while maintaining core differentiators.

Read the messaging storyboard here.

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Client 3: Plumbing Materials Supplier

Evolving an existing transactional supplier relationship

Contractors have primary material needs to complete their work, and the client has helped them meet those needs. But focusing on solving individual projects doesn’t help to shorten overall timeframes or grow business.

With this message, you want contractors to view the client as a strategic partner, rather than just a material vendor.

Read the messaging storyboard here.

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Client 4: Financial Technology

Looking beyond the ESG report for true sustainability impact

ESG ratings often consider different aspects of a company’s program, and they don’t always correlate. It’s hard to see how each rating is calculated, so while they may rate highly with ISS, they might also find themselves lagging in MSCI. And many key stakeholders, such as their institutional investors, don’t publish their ratings or methodologies. Customers are left with an incomplete picture of their ESG positioning compared to their peers, and they don’t really know how the world perceives them.

Read the messaging storyboard here.

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Client 5: Financial Foreign Exchange

Navigating the complexity of foreign markets

Whether you’re entering into a new market or expanding your current footprint, you pursue with high aspirations, but you don’t want to stumble out of the gate. So, understandably, you would keep things simple. But this strategy might make it tough to break into a competitive foreign market and limits your ability to find new opportunities beyond that first step.

Read the messaging storyboard here.

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Additional work:

Blog Post links:

The cyber insurance question: Additional protection beyond prevention

Artificial intelligence in finance: Defining the terms

3 timeless tips to reduce corporate payments fraud

What agents want in the era of “The Great Resignation”

Crunching the numbers: Reveal the ROI of switching to intelligent, automated WFM

Web copy links:

Remote Work Solutions for Contact Centers

Masterson Staffing Job Seeker Services

Resolving Complexity in the Contact Center (landing page copy)

Video links:

Why cloud? It’s the expectation.

What does it mean to be a Connected Enterprise?

Calabrio WFM ROI Calculator

Infographic links:

State of the Contact Center 2021

How to lead a modern workforce

Social post and paid social ad links:

The key to success lies in seeking out technologies that resolve, rather than increase, complexity.

Customer expectations for speed, convenience and seamlessness are higher than ever. But customers aren’t willing to sacrifice the human element.

The skills needed to manage non-voice interactions are different.

Agents feel squeezed by more: More calls. More channels. More complexity. (Paid ad)