Client 1: Pharmaceutical
Translating mRNA gene therapy into business impact
This client sought messaging for its CDMO (contract development and manufacturing company) services, focusing on the design, development, and launch support of mRNA cell/gene therapies. They were experiencing competitive pressure from newer, smaller CDMOs that promise faster timelines and greater risk assumptions for their clients.
Client 2: Transportation Supply Chain Finance
Helping freight brokers focus on booking freight
The goal of this message was to develop a consultative approach for the client, guiding sellers to prioritize value-added messaging when engaging with brokers. This message is intended to be adaptable for other major audiences (factor, shipper, carrier) while maintaining core differentiators.
Client 3: Plumbing Materials Supplier
Evolving an existing transactional supplier relationship
Contractors have primary material needs to complete their work, and the client has helped them meet those needs. But focusing on solving individual projects doesn’t help to shorten overall timeframes or grow business.
With this message, you want contractors to view the client as a strategic partner, rather than just a material vendor.
Client 4: Financial Technology
Looking beyond the ESG report for true sustainability impact
ESG ratings often consider different aspects of a company’s program, and they don’t always correlate. It’s hard to see how each rating is calculated, so while they may rate highly with ISS, they might also find themselves lagging in MSCI. And many key stakeholders, such as their institutional investors, don’t publish their ratings or methodologies. Customers are left with an incomplete picture of their ESG positioning compared to their peers, and they don’t really know how the world perceives them.
Client 5: Financial Foreign Exchange
Navigating the complexity of foreign markets
Whether you’re entering into a new market or expanding your current footprint, you pursue with high aspirations, but you don’t want to stumble out of the gate. So, understandably, you would keep things simple. But this strategy might make it tough to break into a competitive foreign market and limits your ability to find new opportunities beyond that first step.
Blog Post links:
The cyber insurance question: Additional protection beyond prevention
Artificial intelligence in finance: Defining the terms
3 timeless tips to reduce corporate payments fraud
What agents want in the era of “The Great Resignation”
Crunching the numbers: Reveal the ROI of switching to intelligent, automated WFM
Web copy links:
Remote Work Solutions for Contact Centers
Masterson Staffing Job Seeker Services
Resolving Complexity in the Contact Center (landing page copy)
Why cloud? It’s the expectation.
What does it mean to be a Connected Enterprise?
State of the Contact Center 2021
How to lead a modern workforce
Social post and paid social ad links:
The key to success lies in seeking out technologies that resolve, rather than increase, complexity.
Customer expectations for speed, convenience and seamlessness are higher than ever. But customers aren’t willing to sacrifice the human element.
The skills needed to manage non-voice interactions are different.
Agents feel squeezed by more: More calls. More channels. More complexity. (Paid ad)