Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development. “Do I really need to include all these brand logos and elements in every social message?” The answer (most often) is […]
Mobile is already a significant influence in our lives. Here are the four steps that Hickman outlined to develop an efficient mobile content marketing strategy.
Social media marketing thrives on good use of hashtags, but abuse can jeopardize the message. Check out this list of hashtag best practices.
In our digitally-driven age, most companies will eventually encounter a social media-driven crisis. Here are six tactics to help manage it.
Crowdsourcing influencers allows brands to utilize creative talents and expand reach among dedicated audiences. Here are 5 specific tips to help brands crowdsource their influence.
Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your outreach and just hit send on the first round. Then, crickets. Big, green, loud crickets. What went wrong? Did you have the wrong list? […]
We’ve been talking a lot about influencers lately – and with good reason. The right mix of thought leaders and valuable content can catapult any integrated marketing campaign into vast new heights and audiences. Finding and connecting with those ideal influencers, however, has always been the challenge. While there are multiple discovery tools available for […]