Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development. “Do I really need to include all these brand logos and elements in every social message?” The answer (most often) is […]
Mobile is already a significant influence in our lives. Here are the four steps that Hickman outlined to develop an efficient mobile content marketing strategy.
Social media marketing thrives on good use of hashtags, but abuse can jeopardize the message. Check out this list of hashtag best practices.
In our digitally-driven age, most companies will eventually encounter a social media-driven crisis. Here are six tactics to help manage it.
Crowdsourcing influencers allows brands to utilize creative talents and expand reach among dedicated audiences. Here are 5 specific tips to help brands crowdsource their influence.