Online Marketing Social Media Marketing

How to Be Creative AND Brand Compliant in Social Marketing

Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions for creative social development. “Do I really need to include all these brand logos and elements in every social message?” The answer (most often) is […]

Blog Posts Online Marketing Social Media Marketing

The Hashtag Test: Best and Worst Practices for Social Media Marketers

Social media marketing thrives on good use of hashtags, but abuse can jeopardize the message. Check out this list of hashtag best practices.